Britannia

Marketing Management Project Submitted by: 10609147 Faisal Shah 10609186 Yugasha Gupta 10609130 Abhishek Kumar 10609182 Uday Prasad 10609172 Shantanu Rana 10609148 Gaurav Bhatt  put off of Contents executive director Summary 1. Company level 2. Industry Structure 3. milieu 4. Products 5. Price 6. Distribution net profit 7. Promotion 8. monetary digest 9. node Survey compendium 10 .Appendix a. Sample Customer Questionnaire b. Sample Dealer Questionnaire c. Financial Statements d. Bibliography EXECUTIVE SUMMARY After release thick on the things, now time is to make a complete picture. period making a product a SKU (stock keeping unit) of the stag ret ailers think about the GMROI (gross border evanesce on investment) and they promote the inciter which provides them highest. They expect return in the miscellanea of profit margin, friendship schemes, window present and reference of the shop. Among these, caller scheme s make the residue and are the highest sources of penury after profit margin. Retailing invites a constant action down from the company. Marketer needs to use advertizing and brand building strategies to address the discerning buyers and retail push to in different buyers. The manufacturer should understand consumer behavior because retailers evoke¶t help quality and price.

It is only up to manufacturers to forgo what consumer wants. I need to stress on it because 58% retailers verbalize that it is demand why they sell Britannia. 61% agree that at retail shop it is brand popularity, which determine the purchase of biscuit. thither is a greater nee d to understand the retailer behavior. Consi! dering them as a team, working for the company whitethorn help them to be committed to the company. There should be a feeling of belong to the company in inner of the retailers. This can be make by setting values club for retailers so that they may transpose views with the company and help in understanding consumer behavior. CONSUMER buying appearance Understanding the buying behavior...If you want to get a in effect(p) essay, order it on our website: BestEssayCheap.com

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