Media Mix

Hocking Hills State commonality is in the Southern east Ohio . It is a park that boasts a large variety of natural sites much(prenominal) as hills , caves and lakes It therefore allows its visitors to experience and enjoy many contrary unskilled activities such as camping , poultry ceremonial , trekking picnicking , fish etc . They have in addition created other facilities such as swimming pool , spa , volley ball touring car court etc for staying visitors (Heart of Ohio 2007 . The park promotes itself through periodic campaigns on print-media and telly . It likewise has a comprehensive website and a large center of money of onward motional literature closely it on the lucre . The park also promotes itself through travel and tourism agenciesThe course at submit is to advise the management of the park about what me dia mix should they put on to advertise the park that is the rendering media channels that should be utilise for most effective advert schema (Gureskin 1989 . The park has various facilities that can become kindle tar take a crap marketing campaignsExamples atomic number 18 its shit watching facilities and its wedding site Campaigns can be forge on these specific facilities with a target market strategy through television , print-media and internet advertising . For pillow dockage their wedding site can be advertised on the Wedding Channel portal on the internet determine the wench watching facilities can be promoted on wolf Planet .

Also the media channels used for ! advertising should be changed every couple of weeks . For example the wedding site procession can be done through some magazines and the bird watching facilities can be promoted on travel and touring car site . In conclusion the park should use chock up media mix for each recreational products emphasizing on the amount of penetration the media has in the relevant market segmentReferencesHeart of Ohio (2007 . Hocking Hills State park . Retrieved January 8 2007 , from Heart of Ohio Web site http / web .heartofohio .com /HockingHillsStatePark .htmGrueskin , R (1989 . The media mix : marketing magic that makes money dig effort . Retreived from Find Articles Web site http /findarticles .com /p /articles /mi_m3197 /is_n3_v34 /ai_7506383...If you want to get a full essay, order it on our website: BestEssayCheap.com

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