International Business Approach

International Business Strategy for Canada and capital of capital of SingaporeProponents of co-ordinated securities industry communication theory advise that lucre publicize is two integrative and syner answer wateric , presenting unlimited carry trade capabilities , crossing the boundaries of traditional designate mail , public dealing , sales promotion , and media publicizing (Low . Although the tangible Movement descend should prepargon itself to use Internet marketing in both(prenominal) Singapore and Canada , we can deport to gain a conjectural market share for our mobility products in the Canadian health products market through Internet advertising given that the nation has ranked number one in per capita Internet usage (Nielson and snub . The principles of integrated marketing communications further ind icate that it would perchance be in our scoop interests to price our mobility products at the very(prenominal) value in both Canada and Singapore However , a thorough analysis of the tilt for our products might get us to change our minds about thatIn Singapore , it would be rather easy for the Physical Movement Company to forego its mobility products through the U .S . mercantile operate or CS Singapore cable programs that would help us happen upon several interested agents or distributors for our products . Singapore has a bright record of success in introducing U .S . firms to the market , and franchising is growing very popular in the coun correct as salutary Franchisees in Singapore typically barter for franchise certifys for the spotless Southeast Asian character . I recommend that we try searching for an interested companionship in Singapore to buy a franchise license from us , seeing that our approaching prospects in the Southeast Asian region would lookI NTERNATIONAL BUSINESS schema FOR CANADA AND! SINGAPORE summon 2even brighter utilize this approach (U .S . Commercial attend to . This business strategy whitethorn also be employ in Canada . Franchising can make business simpler , after allFinally , although we may sell franchise licenses to companies in both Canada and Singapore , Physical Movement Company lock up is interested in direct sales and marketing in both markets .

In Singapore , our company is advised to unify the Direct marketing acquaintance of Singapore , representing users and service providers who are engaged in database marketing , call c demean act , fulfillment and e-commerce (U .S . Commercial Service . Such possibilities exist in Canada to boot Our aim is to acquire the hospitals , nursing homes , and other users (including distributors and sellers ) of mobility products in both nations . Given the sundry(a) natures of both markets we are about to enter , our strategy to introduce our business in both must include a variety of marketing optionsINTERNATIONAL BUSINESS scheme FOR CANADA AND SINGAPORE Page 3BibliographyLow , George S (2000 . Correlates of Integrated Marketing communication theory Journal of advertisement Research , Volume 40 , take 3 br. 27Nielson , Ulrik Ollie , and Chee Ming Tan (2002 . Using Corporate Websites for Export Marketing Journal of advertise Research , Volume 42 , aftermath 5 ,. 105U .S . Commercial Service (2001 . Selling U .S . Products and service Available at http /www .buyusa .gov /singapore /en /marketing_strategies .html (30 January 2007...If you sine qua non to get a full essay, order it on our website: BestEssayCheap.com

If you w! ant to get a full essay, visit our page: cheap essay